TLACast Newsletter
Volume 35 No. 4 | July 2016
3355 Bee Cave Road, Suite 401 | Austin, Texas 78746-6763
Phone: 512.328.1518 or 800.580.2852 | Email:
HPL Winner of National John Cotton Dana PR Awards
Last April, the American Library Association (ALA) announced it eight winners of 2016 John Cotton Dana Library Public Relations Awards. Houston Public won for its MyLink Card campaign.

Each winning library received a $10,000 award from EBSCO and the HW Wilson Foundation, the sponsors of this prestigious annual award. The awards presentation was held during the ALA national conference in Orlando, FL.

Houston Public Library's MyLink Card campaign brought organizations together to boost literacy. Partnering with HEB-Texas, the large grocery store chain with a strong commitment to early literacy (a commitment that in this case entailed contributing more than $500,000 in advertising!), the Houston Public Library increased its cardholders by 300,000 to more than 950,000 — nearly reaching its very ambitious goal of increasing cardholders to a million.

The Texas Book Festival is FREE and open to the public. One of the largest and most prestigious literary festivals in the country, the annual Texas Book Festival features over 250 nationally and critically recognized adult and children's authors, exhibits, and activities at Austin venues including the State Capitol. This huge event for book lovers statewide draws thousands each year to celebrate literary achievement. This year, the TBF takes place November 5 – 6. For additional information on attending and the schedule, visit

You'll want to make your plans to attend. In addition to all of the great authors, TBF is now also the official launching forum for TLA's TBA Master List. This year, expect to see the presence of several TLA reading lists at the festival! Additionally, TLA will offer its new adult coloring book for public sale. This new item features images from top book illustrators and authors, including Don Tate, Roxie Munro, Nick Bruel, Don Santat, Rosemary Well, and many others. This project will benefit the TLA Library Disaster Relief Fund. TBF will be a great place to get your copy and start your Christmas shopping.

The TBF is a nonprofit organization that was created to promote literacy and support public libraries. The TBF has now grown to encompass both the traditional festival as well as the Texas Teen Book Festival, taking place this year on Oct. 1 at St. Edwards University in Austin.

This year, TBF awarded more than $100,000 in grant support to 44 public libraries throughout the state. Check out all the winners (benefiting from proceeds from last year's festival).

TLA and TBF have been partners since the inception of the book festival, and we encourage librarians to attend the festival and to volunteer. There are many areas that need support – from helping authors to ensuring a smooth weekend of literary fun (librarians are experts on this front!). Please consider volunteering at this year's TBF.

Rebuilding Texas Libraries, One Coloring Book at a Time
The Texas Library Association's Adult Coloring Book is the newest initiative and fundraiser designed to support TLA's Disaster Relief efforts. The coloring book will feature artwork from several illustrators, including fellow Texan Don Tate, as well as award-winning illustrators Judy Schachner, Dan Santat, Denise Fleming, Rosemary Wells, among many others. Curated by Texas librarians, the coloring book will feature 42 pages of illustrator-sketched canvasses and fun that will appeal to all ages.

Stay tuned! The coloring book will available for purchase at the Texas Book Festival in October at the TLA booth. All proceeds will go directly into the Disaster Relief Endowment Fund.

UNT's Portal Offering Digitization Grants
The Portal to Texas History at the University of North Texas is accepting applications for its Rescuing Texas History Mini-Grant program. Each grant will provide up to $1,000 of digitization services to libraries, archives, museums, historical societies, and other groups that house historical materials. All of the materials will be scanned at UNT Libraries and hosted on The Portal to Texas History. Both newspapers and archival collections will be considered for digitization. Deadline for receipt of applications is August 1, 2016.

Since 2006, the UNT Libraries have awarded over 200 mini-grants, enabling organizations and individuals to provide online access to their historic collections through The Portal to Texas History. Over the last few years, The Portal to Texas History has partnered with the Digital Public Library of America, which brings together digital collections from across the United States. This collaboration between the DPLA and the Portal to Texas History has brought with it an even larger user base to discover Portal Partners' items.

Through eight years of projects funded with Rescuing Texas History, the combined results enabled free public access to 46,254 historic items, comprising 160,538 individual files, which have to date received over 5 million uses.

DPL Honored
The Knight Foundation announced 14 winners of the 2016 Knight News Challenge on Libraries. Each winner is receiving a share of $1.6 million to develop their project to answer the question: How might libraries serve 21st century information needs?

Earning a $150K win for Texas is a joint project (Storytellers without Borders: Activating the Next Generation of Community Journalists through Library Engagement) from the Dallas Public Library and The Dallas Morning News. Congratulations! For more information, visit the Knight Foundation.

Daughters Succeed at Alamo Stand
The Daughters of the Republic of Texas won in their case against the General Land Office. The DRT and Land Commissioner George P. Bush reached a settlement ending a long disagreement. Last year, the GLO removed the daughters as keepers of the Alamo and assumed management of the site, including artifacts and the library, which the DRT said belonged to them.

As part of the settlement, which was announced Friday, the General Land Office agreed it does not own the contents of the collection. Bush's office also said it would reimburse the Daughters of the Republic of Texas, which had managed the monument for more than a century, for $200,000 in legal expenses.

Nominate Your Favorite Librarian
The American Library Association invites you to nominate your favorite librarian for the 2016 I Love My Librarian Award. The award recognizes the public service of exceptional public, school, college, community college or university librarians who have transformed lives and communities through educational opportunities and lifelong learning. ALA is accepting nominations now through Sept. 19.

The ALA will select up to 10 librarians. Each honoree will receive a $5,000 cash award, a plaque and a travel stipend to attend the I Love My Librarian Award ceremony and reception in New York City on Nov. 30, 2016, hosted by the philanthropic foundation and award sponsor, Carnegie Corporation of New York. See FULL DETAILS.

The Reference and User Services Association is considering a change in the name of the organization to ensure the continuous support and representation of its current and future members' needs and interests. RUSA members represent a wide variety of interests and professional activities, including readers' advisory, interlibrary loan, genealogy, user experience and all kinds of library public services. Many once identified as reference librarians, but now recognize that the membership is changing in addition to new professional roles; members are questioning how best to brand themselves and the services they provide.

RUSA members and nonmembers are encouraged to participate in a lively conversation about the future of RUSA. Take the short survey here. Join the conversation online and share by using #nameRUSA on your favorite social media site.

Check out our corporate members!